What is Trailerization
We’ve talked out the art of an overlay, but what is a trailerization? A trailerization of a song is a process of transforming a pre-existing song into a cinematic-sounding composition that can be used in a film trailer or video game trailer. In short, it’s a cinematic remix. However, although trailerization and remixing may seem similar at first glance, they are quite different. In this article, we will discuss the differences between the two.
Trailerization
Trailerization is a production technique used in film trailers and advertising. It involves taking a pre-existing song and reworking it to fit the specific needs of the production. The goal of trailerization is to create a unique and powerful piece of music that enhances the visuals and message of the trailer. To create a more cinematic and dramatic effect, the music is often stripped down to its core elements. New sounds are then added.
Trailerization is different from a traditional remix because it is not focused on creating a new version of a song that can be played on the radio or in clubs. Instead, the focus is on creating a piece of music that enhances the visuals and message of the production. Trailerization is often done by boutique companies like Sencit, which specializes in creating custom music for film trailers and advertising.
Remix
A remix, on the other hand, is a technique used to create a new version of a song that can be played on the radio or in clubs. It involves taking a pre-existing song and reworking it to create a new sound. Remixing can involve adding new elements to the song, such as beats, melodies, and vocals, or removing elements to create a more minimalistic sound.
Remixing is often done by DJs, producers, or other music professionals who specialize in creating new versions of popular songs. Remixes are often created to appeal to a specific audience, such as fans of a particular genre or artist. Remixes can be an effective way to promote a song to a wider audience or breathe new life into an older song.
Key Differences
The key differences between trailerization and remixing are their purpose and approach. Trailerization is focused on creating a unique piece of music that enhances the visuals and message of a production, while a remix is focused on creating a new version of a song that can be played on the radio or in clubs.
Trailerization involves reshaping a song and building a cinematic soundscape that is formatted to fit in the context of a specific trailer- to act as a score. Remixing, on the other hand, is meant to exist without accompanying video and on its own as a standalone recording.
Another key difference is who typically does the work. Trailerization is often done by specialized companies that create custom music for film trailers and advertising. Remixing, on the other hand, is often done by DJs, producers, or other music professionals who specialize in creating new versions of popular songs.
Trailerizations are typically commissioned by the film or game studio without the pre-clearance of the artist or the rights owners of the original. The reason for doing this is so that the creative ideas can be tried without limitation in order to see what is going to be most effective for a trailer. After the trailer and its accompanying trailerization have been completed, the film or game studio will seek permission from the original artist and record label.
With a remix, the record label hires a producer/DJ directly, or a DJ creates the remix on their own in order to work it into their live performance or online set.
Conclusion
In summary, while trailerization and remixing may seem similar at first glance, they are quite different in purpose and approach. Trailerization is focused on creating a unique piece of music that enhances the visuals and message of a trailer production, while a remix is focused on creating a new version of a song that can be played on the radio or in clubs. Both techniques have their place in music production and can be effective in different contexts.
If you need a trailerization for your project or have questions on the process, contact Sencit, we’ll be happy to assist.