In a marketplace where new music is coming out every second, it can be overwhelming for music supervisors and editors to choose the right tracks for their projects. Having trustworthy connections with the people who live and breathe music can be an easy way to master this saturated market and focus on what’s important. But, in an industry where music libraries are a dime a dozen, how do you know you’re getting what you need?
Before founding Sencit, I started my career in trailer music as a representative for Groove Addicts and @Ninjatracks first library, Full Tilt, experiencing firsthand the stigma around sales representatives and how they can easily be seen as spammy and rabid for a music placement. I witnessed my peers treat the job like they were a car salesman versus a valued resource. I quickly learned the difference between the two and opted to become the latter, which resulted in successful campaigns and trusted relationships with clients. What was my trick? Understanding that the role of music library rep exists to help the creator find the music that is going to help achieve their goals, and to facilitate everything around that.
This understanding allowed me to better grasp the nuances and needs of the people my entire role was serving. With that, I provided only music that was specifically relevant to the project at hand. I held back music if it didn’t fit, and chose to work at the rhythm of my clients - not the other way around.
Music libraries have historically received a reputation for being one of many - a resource to simply pick and choose from, nothing more. But in the ever-evolving industry of theatrical advertising, overcoming this perception means building a platform that creates an intrinsically valuable experience with music and serving the project at hand their number one priority.
Working with a rep who understands how to serve a project and the needs of the individual music supervisor, trailer editor, creative director, producer, and entertainment marketing executive, not only positively impacts the overall experience, but elevates the final product: your campaign.
Good music representatives provide valuable insights and indicate music that is relevant to each individual project. It’s key to respect the rhythm of the clients, and never push new company releases or label priorities.
At Sencit we do this by creating a business model that supports helping where we can, and taking a seat where we cannot, and we are constantly evolving to provide the best service to our clients.
We have evolved from a music library into a full services music solutions company, so having a solid team is complemented with a methodically organized library, and an accessible catalog. All the resources are created to smooth out the process for them and for you. If you’d like to learn more about our approach, contact [email protected].