From start to finish, we collaborated to bring Bethesda Softworks’ highly anticipated Starfield campaign to life, crafting custom pieces for four trailers. Collaborating closely with the teams at Bethesda Softworks and Hammer Creative, our mission was to infuse musical pieces with the energy and emotion required to amplify the campaign's impact.
Articles and Case Studies
Sencit Case Study: Starfield
Sencit Case Study: Starfield
Read MoreFrom start to finish, we collaborated to bring Bethesda Softworks’ highly anticipated Starfield campaign to life, crafting custom pieces for four trailers. Collaborating closely with the teams at Beth...
Sencit Case Study: Redfall
Read MoreOur collaborative journey with Hammer Creative, alongside Bethesda Softworks, revolved around constructing a comprehensive campaign that authentically mirrored the spine-tingling experience of the gam...
The Unsung Heroes of Film Trailers
Read MoreIn the film industry, there are typically separate roles for a music editor and a video editor. However, when it comes to trailers, trailer editors take on both responsibilities. They carefully select...
The Art of Silence: Mastering Negative Space in Trailer Sound Design
Read MoreSilence, or negative space, refers to intentional moments of absence or stillness in sound. In this blog, we delve into the importance and impact of silence in trailer sound design. By understanding a...
How Music and Sound Design Shape the Rhythm of Movie Trailers
Read MoreMusic and sound design play an important role in the rhythm of movie trailers. They help to grab our attention and stimulate our imagination. This article will explore how this works.
Our Interview on Behind the Music Podcast
Read MoreI recently had the privilege of being interviewed on the "Behind Music Business" podcast, hosted by Bridgette Devin.
Trailerization vs Remix: What’s the Difference?
Read MoreWe’ve talked out the art of an overlay, but what is a trailerization? A trailerization of a song is a process of transforming a pre-existing song into a cinematic-sounding composition that can be used...
Sound Perspective In Film: Understanding The Elements Of Sound Design
Read MoreSound design is an art form and craft at the heart of film and other media productions. Through sound design, the sonic journey of a film comes alive.
Packets - Thinking Outside the Playlist
Read MoreWhen it comes to sharing new compositions with clients, New Release Playlists are the industry standard. But they’re also limiting. How can we make an impression and remain top of mind when the next f...
Between Two Speakers: Eric Archer
Read MoreHow do you tell a story in 2.5 minutes without using dialogue? Or music? That was the challenge creative director/editor Eric Archer faced in 2018 when he and editor Dave Herrera began cutting on a li...
Between Two Speakers: Patricio Hoter
Read MoreMeet Patricio Hoter, the editor/producer behind some of the decade’s boldest horror trailers, as well as award-winning campaigns for prestige series like Watchmen, His Dark Materials, and Lovecraft Co...
Bending the Ear: Composing for the Horror Genre
Read MoreIf you recently saw a horror movie, either in the theatre or on your iPad, chances are, other than the jump scares and overall unpredictability of the atmosphere, you were also scared by its score.
Between Two Speakers: Dave Rosenthal
Read MoreFrom working on the Fast & Furious franchise to navigating the evolving industry, Dave Rosenthal lays out some serious wisdom when it comes to music and sound design for trailers. When you’ve been doi...
Sencit Case Study: Stars At Noon
Read MoreWhen A24 came to us in search of a song for their Stars at Noon trailer, we had our whole team involved and got the ball rolling by pitching the Natasha Kmeto track which our composers, Kris Kovacs an...
Between Two Speakers: Aaron Blum
Read MoreHow do you tell a story with music and visuals in just a few minutes? Trailer editor Aaron Blum shares how it all comes to life. With the pandemic and the rise of streaming, Aaron talks trailer trends...
Between Two Speakers: Joel Salsburey
Read MoreJoel Salsburey, the trailer editor behind The Wolf of Wall Street and many other indie gems, joins us to talk about quick turns and how he keeps it fresh after 20 years in the business.
The True Value of a Music Library Representative
Read MoreIn a marketplace where new music is coming out every second, it can be overwhelming for music supervisors and editors to choose the right tracks for their projects. But, in an industry where music lib...
Musical Terms Editors and Music Supervisors Should Know that will garner better results for composers (Mixing, Mastering, Needle Drop, more)
Read MoreThe extensive vocabulary and jargon in the world of music and audio can create some confusion. We have put together a collection of a few musical terms that editors and music supervisors should know ...
Between Two Speakers: Andrea McDowell
Read MoreFinding the right track for your project can feel like a journey with no map. Andrea McDowell, a seasoned editor, who has worked for NBC and Disney, navigates creativity (and libraries) with her music...
Sencit Case Study: We Own This City
Read MoreWhen the creator of The Wire writes a new series for HBO, the trailer has to have just as much grit as the story at the center of it all. Our producer, Brett Sorentino, and music supervisor, Brett Wey...
Sencit Case Study: Deathloop
Read MoreEntertainment marketing for video games is always an exciting challenge. On this project, our team was tasked with composing a suite of original songs to support Arkane/Bethesda’s Deathloop. Our produ...
Defining Mastering
Read MoreWhat is Mastering? How does a modern-day master differ from a final mix, and in the age of streaming and digital delivery, does it even matter? The short answer is yes — we’ll explain why.
Music Licensing 101: Video Productions, Film Trailers, Video Games, and Beyond
Read MoreFound the perfect music or sound design for your project? Here are the steps to get a usage license. The first step is to find out who owns the rights and if they are available. There are two sets of ...
Music Licensing Fees: Budgeting for the Perfect Track
Read MoreFound the perfect track to match your trailer, commercial, TV show or film? Now we will show you how to land a license for that track within your marketing or production budget.
Movie Trailers in the Age of Originality
Read MoreIn an over-saturated entertainment landscape where anyone can sound like a big movie trailer, how do we continue to deliver audio that elevates the I.P. to a larger-than-life, once-in-a-lifetime event...
Films distribution has shifted to streaming. What does that mean for the future of film trailer audio?
Read MoreThe rise of streaming is upon us. Let’s take a look at the way it’s reshaping how trailers are made and used, and how those changes could affect those of us working in trailer audio.
The Art of the Overlay
Read MoreWhat drives the intensity behind trailers? Music and sound design. The impact of the trailer is enhanced by the cinematic refinement of the song, using various music editing and composition techniques...
The Rise of Video Game Trailers During the Pandemic
Read MoreWhat does the rise of video games mean for those of us working in trailer audio? Here’s our thoughts.
Types of Music Licenses
Read MoreMusic licensing can be tedious, tiresome, and time-consuming. We have a few tricks and tips to make the process a lot more user-friendly, that we’d like to share. Let’s start by covering the basic ter...